Ultralife will sell on the Internet

Ultralife Batteries plans to market its high-performance lithium batteries over the Internet. Greater emphasis on electronic commerce in 1999 will be the focus of a major re-design of the company's World Wide Web sites, which include:

www.ultralifebatteries.com

and

www.solidpolymer.com

The goal of Ultralife's Internet marketing initiative is to expand sales by reaching a wider base of knowledgeable customers. James R. Sullivan, Ultralife Vice President of Sales, said "The Internet affords us a unique opportunity to reach customers who understand, and are seeking out, the advantages of our batteries."

The Internet initiative will also offer powerful new on-line customer support services to existing retailers, distributors and equipment manufacturers.

Ultralife's advanced solid polymer rechargeable batteries are significantly thinner and lighter than existing rechargeable batteries, yet can last longer in portable electronic products. Making these batteries available over the Internet would give millions of cellular telephone subscribers and notebook computer users immediate access to state-of-the-art rechargeable battery technology.

Increasing demand for long-life smoke alarms, spurred by state legislation, has created a dynamic market for Ultralife's 9-volt lithium battery - the only battery of its kind that can last ten years in household smoke alarms. Making this battery available over the Internet will give consumers around the world a chance to upgrade their smoke alarms with ten-year battery life.

Ultralife Batteries in Newark manufactures and markets a comprehensive line of high-performance lithium batteries. The Company's primary lithium batteries are used in wide variety of consumer, industrial and military products. Their advanced rechargeable batteries are being commercialized for notebook computers, mobile telephones and many other portable electronic products. Key customers include First Alert, Fymetics, Maple Chase, Eveready, Radio Shack, and the national defense agencies of the United Kingdom and the United States.

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