Heluva Good tv ad wins award

A thirty-second television commercial celebrating the 75th anniversary of Heluva Good Quality Foods has earned the company a prestigious Telly Award.

The spot, created by Garrity Communications, Inc. of Ithaca and Syracuse, portrays a 75-year-old checker game, starting between two young men in the 1920's and evolving to the present time. The players are so distracted by eating Heluva Good cheese and dip that they fail to make a move on the board until the end of the commercial.

The commercial was selected from among more than 11,000 entries in the Telly Awards competition. It has aired in Heluva Good's core markets in the Northeast.

Heluva Good Cheese, Inc. is one of the largest marketers and distributors of quality dairy and snack food products in the Northeast. Products are available through supermarkets, convenience stores, mail order and at www.heluvagood.com

Jay Snedeker of Newark is Heluva Good's general manager and vice president of sales. Heluva Good is a division of Crowley Foods, Inc. and a subsidiary of Wessanen USA and Koninklijke Wessanen in the Netherlands.