Mora Motor Car Co. Celebration
By John Zornow

Several local auto enthusiasts met at the Newark-Arcadia Museum last Thursday evening to begin planning a centennial celebration of the Mora Motor Car Company. Photo: Duane Bittinger, Steve Heald, Don Combes, Wayne Smith, Stan Herdman. Missing from photo: Chris Davis, and John Zornow.

In 1906, S.H. Mora, then an Eastman Kodak executive, assembled a team and backers, and started producing automobiles on the south side of Seigrist St. in Newark. Shortly after, his new plant on Hoffman Street was built, produced cars until 1911. The building still exists today, as the Hallagan Manufacturing Co.

Those wanting to contribute , loan artifacts or photos, or be part of the celebration, are encouraged to contact the Newark-Arcadia Museum at 331.6409.

Click on photo at left to view larger image.

Photo: One model produced by Newark's Mora Automobile Co. was the Browniekar, a children's automobile. The Omar Car Co. was a division of Mora, producing this little car in the Seigrist St. plant. An owner of a Browniekar was Buster Keaton, star of the silent screen, who is pictured here with his brother Jingles. (Photo from J. Zornow collection.)

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